Harisandi, P., Hurriyati, R., Gaffar, V., Adi Wibowo, L., Yanti, P., Yusriani, S. and Purwanto, P. (2025) “Personal Branding of Lecturers and Word of Mouth: Effective Education Strategy in Increasing the Attractiveness of Entrepreneurship Study Program and Reputation of Pelita Bangsa University”, IJORER : International Journal of Recent Educational Research. Indonesia, 6(3), pp. 758-774. doi: 10.46245/ijorer.v6i3.813.