Entrepreneurship Education and Welfare Transformation Among Culinary MSMEs: A Comparative Study in Sumatera Utara
Keywords:
Entrepreneurship Education, Culinary MSMEs, Welfare Transformation, Experiential Learning, Digital Marketplace Integration, Comparative Regional Analysis, North Sumatra, Business Sustainability
Abstract
Objective this research identifies and analyzes effective strategies for developing entrepreneurship education and their impact on the welfare of culinary MSME actors in Perak and Tanjung Morawa regions. Method using a mixed-method approach, we conducted quantitative surveys with 245 culinary MSME owners and qualitative interviews with 18 key stakeholders over 14 months. Results the findings reveal significant regional differences in entrepreneurship development patterns, with Perak demonstrating higher rates of formal entrepreneurship education adoption (72.3% vs. 48.7%) and corresponding higher monthly income growth (37.5% vs. 23.2%). Digital literacy programs strongly correlated with business sustainability in both regions (r=0.78, p<0.001). While mentorship programs proved most impactful in Tanjung Morawa, collaborative business networks were more effective in Perak. Novelty the study identified five critical success factors: experiential learning approaches, digital marketplace integration, financial literacy, cultural authenticity preservation, and adaptive business modeling. The research introduces the Integrated Culinary Entrepreneurship Development (ICED) framework, a novel approach synthesizing regional cultural considerations with contemporary business education methodologies. This framework provides a contextually sensitive model for enhancing entrepreneurial in culturally diverse culinary markets while preserving traditional culinary heritage education in Sumatera Utara
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References
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Simatupang, T. M., Schwab, A., & Lantu, D. C. (2020). Building sustainable entrepreneurship ecosystems: A case study of North Sumatra, Indonesia. Journal of Entrepreneurship in Emerging Economies, 12(5), 671-692.
Syaula, M., Ananda, G. C., Farried, A. I., & Lubis, I. S. (2023, December). Socialization of the Effectiveness of Village Funds to Optimize the Financial Performance of Kebun Kelapa Village. In International Conference on Sciences Development and Technology (Vol. 3, No. 1, pp. 56-62).
Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9(1), 1-15.
Tambunan, T., & Busnetti, I. (2018). Family business and access to technology: A case study of Indonesia's food and beverage industry. International Journal of Business and Society, 19(3), 727-745.
Turner, T., & Gianiodis, P. (2018). Entrepreneurship unleashed: Understanding entrepreneurial education outside of the business school. Journal of Small Business Management, 56(1), 131-149.
Wang, C. L., & Altinay, L. (2018). Cultural embeddedness of food entrepreneurship: A comparative study of restaurant entrepreneurs. International Journal of Hospitality Management, 69, 87-96.
Welter, F. (2011). Contextualizing entrepreneurship—conceptual challenges and ways forward. Entrepreneurship Theory and Practice, 35(1), 165-184.
Audretsch, D. B., Belitski, M., & Korosteleva, J. (2021). Cultural diversity and knowledge in explaining entrepreneurship in European cities. Small Business Economics, 56(2), 593-611.
Baumol, W. J., & Strom, R. J. (2007). Entrepreneurship and economic growth. Strategic Entrepreneurship Journal, 1(3-4), 233-237.
Bondoc, I. (2021). Culinary heritage entrepreneurship and economic development in Southeast Asia. Journal of Entrepreneurship in Emerging Economies, 13(2), 231-249.
Bowen, R., & Morris, W. (2019). The digital divide: Implications for agribusiness and entrepreneurship. Lessons from Wales. Journal of Rural Studies, 72, 75-84.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Bruton, G. D., Ketchen, D. J., & Ireland, R. D. (2015). Entrepreneurship as a solution to poverty. Journal of Business Venturing, 30(1), 21-26.
Daulay, M. T., Faried, A. I., & Matondang, E. S. (2023). Enhance Behavior in Preserving Mangrove Forest Pantai Cermin District, Serdang Bedagai Regency. Rowter Journal, 2(1), 20-27.
De Mel, S., McKenzie, D., & Woodruff, C. (2021). Small firm death and growth under adverse conditions: Evidence from a developing country. Review of Economics and Statistics, 103(4), 717-733.
Faried, A. I. & Sembiring, R., 2020. Creative Economy Potential through Typical Ulos Fabric Small Industries to Promote the Economy of Lumban Suhi-Suhi Village, Toruan Samosir Regency. International Journal of Management and Humanities (IJMH), 5(4).
Fayolle, A., & Gailly, B. (2015). The impact of entrepreneurship education on entrepreneurial attitudes and intention: Hysteresis and persistence. Journal of Small Business Management, 53(1), 75-93.
Hasanah, U., Faried, A. I. & Sembiring, R., 2022. Perbandingan Model Pola Pengembangan dan Strategi Kemitraan UMKM Danau Siombak. Jurnal Pendidikan dan Konseling, 4(4), pp. 2579-2588.
Hastuti, P., Nurofik, A., Purnomo, A; Hasibuan, A., Aribowo, H., Faried, A. I., Tasnim; Sudarso, A., Soetijono, I. K., Saputra, D. H Simarmata, Janner. 2020. KEWIRAUSAHAAN DAN UMKM. Medan(Sumatera Utara): Yayasan Kita Menulis. Hastuti, P., Nurofik, A., Purnomo, A; Hasibuan, A., Aribowo, H., Faried, A. I., Tasnim; Sudarso, A., Soetijono, I. K., Saputra, D. H Simarmata, Janner. 2020. KEWIRAUSAHAAN DAN UMKM. Medan(Sumatera Utara): Yayasan Kita Menulis.
Irjayanti, M., & Azis, A. M. (2019). Barriers and challenges in the development of micro, small, and medium enterprises in the culinary business. International Journal of Business and Economic Sciences Applied Research, 12(2), 39-48.
Jones, P., Simmons, G., Packham, G., Beynon-Davies, P., & Pickernell, D. (2019). An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology. International Small Business Journal, 32(3), 285-306.
Kementerian Pariwisata dan Ekonomi Kreatif. (2023). Statistik Ekonomi Kreatif Indonesia 2022. Jakarta: Kementerian Pariwisata dan Ekonomi Kreatif.
Khairunnisa, I., Harmadji, D.E., Ristiyana, R., Mekaniwati, A., Harto, B., Widjaja, W., Malau, N.A., Hayati, T.P.T.N., Faried, A.I. and Purwanti, T., 2022. Usaha mikro, kecil dan menengah (UMKM). Global Eksekutif Teknologi.
Kumar, V., Lahiri, A., & Dogan, O. B. (2018). A strategic framework for a profitable business model in the sharing economy. Industrial Marketing Management, 69, 147-160.
Martin, B. C., McNally, J. J., & Kay, M. J. (2013). Examining the formation of human capital in entrepreneurship: A meta-analysis of entrepreneurship education outcomes. Journal of Business Venturing, 28(2), 211-224.
Nabi, G., Liñán, F., Fayolle, A., Krueger, N., & Walmsley, A. (2017). The impact of entrepreneurship education in higher education: A systematic review and research agenda. Academy of Management Learning & Education, 16(2), 277-299.
Neck, H. M., & Corbett, A. C. (2018). The scholarship of teaching and learning entrepreneurship. Entrepreneurship Education and Pedagogy, 1(1), 8-41.
Presenza, A., Abbate, T., & Perano, M. (2019). Entrepreneurial learning systems in the culinary heritage tourism industry. International Journal of Tourism Research, 21(6), 852-864.
Rahayu, S., Faried, A. I., & Sembiring, R. (2024, January). Analysis of Business Capital, Ability and Will to Sales of Small Businesses in Kota Pari Village North Sumatra. In Proceeding of International Conference on Artificial Intelligence, Navigation, Engineering, and Aviation Technology (ICANEAT) (Vol. 1, No. 1, pp. 158-166).
Ramadhan, A., Rahim, R., & Utami, N. N. (2023). Teori Pendapatan. Medan: Tahta Media Group.
Rasmussen, E. A., & Sørheim, R. (2016). Action-based entrepreneurship education. Technovation, 50, 69-82.
Ratten, V., & Jones, P. (2021). Covid-19 and entrepreneurship education: Implications for advancing research and practice. The International Journal of Management Education, 19(1), 100432.
Sara, S., Faried, A. I., Sembiring, R., & Ramadhan, A. (2024). ANALISIS MIKRO EKONOMI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA. Jurnal Bina Bangsa Ekonomika, 17(1), 569-584. https://doi.org/10.46306/jbbe.v17i1.528
Schoar, A. (2010). The divide between subsistence and transformational entrepreneurship. Innovation Policy and the Economy, 10(1), 57-81.
Sembiring, R. & Faried, A. I., 2019. Productivity Analysis and Welfare of Salt Farmers in Tanoh Anoe Village,Bireun-Indonesia. s.l., s.n
Sembiring, R., Hasanah, U. & Ramadhan, A., 2023. DETERMINANTS OF CHANGES IN THE INCOME LEVEL OF MSME ACTORS IN PAHLAWAN VILLAGE, BATUBARA DISTRICT. s.l., s.n.
Simatupang, T. M., Schwab, A., & Lantu, D. C. (2020). Building sustainable entrepreneurship ecosystems: A case study of North Sumatra, Indonesia. Journal of Entrepreneurship in Emerging Economies, 12(5), 671-692.
Syaula, M., Ananda, G. C., Farried, A. I., & Lubis, I. S. (2023, December). Socialization of the Effectiveness of Village Funds to Optimize the Financial Performance of Kebun Kelapa Village. In International Conference on Sciences Development and Technology (Vol. 3, No. 1, pp. 56-62).
Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9(1), 1-15.
Tambunan, T., & Busnetti, I. (2018). Family business and access to technology: A case study of Indonesia's food and beverage industry. International Journal of Business and Society, 19(3), 727-745.
Turner, T., & Gianiodis, P. (2018). Entrepreneurship unleashed: Understanding entrepreneurial education outside of the business school. Journal of Small Business Management, 56(1), 131-149.
Wang, C. L., & Altinay, L. (2018). Cultural embeddedness of food entrepreneurship: A comparative study of restaurant entrepreneurs. International Journal of Hospitality Management, 69, 87-96.
Welter, F. (2011). Contextualizing entrepreneurship—conceptual challenges and ways forward. Entrepreneurship Theory and Practice, 35(1), 165-184.
Published
2025-07-29
How to Cite
Sembiring, R., Ilmi Faried, A., Hardiansyah Siregar, K., Pratiwi, I., & Hisham Jaaffar, A. (2025). Entrepreneurship Education and Welfare Transformation Among Culinary MSMEs: A Comparative Study in Sumatera Utara. IJORER : International Journal of Recent Educational Research, 6(4), 1001-1019. https://doi.org/10.46245/ijorer.v6i4.833
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Articles
Copyright (c) 2025 Annisa Faried (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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